Customer advocacy software is a proof loop, not a community hub.
Most tools filed under customer advocacy are really one of two things: a community platform where customers talk to each other, or a referral engine that pays for introductions. Amplaud is neither. It runs one loop, four steps long, and its whole job is turning a happy moment into something a future buyer can read.
Step one and two
Ask when value is obvious, then decide what is usable.
A campaign is one request with one destination: a written story, a video, or a public review site you configure. Share the link from the moment your team already owns, then read what comes back before any of it is public.
- Text, video, or routing to one of 15 review sources
- Campaigns are never capped on a paid plan
- Every submission passes through the approval queue
All Campaigns
Collect reviews for Northwind.
Step three
The advocate stays attached to what they said.
Approved proof collects in one library rather than scattering across a drive and someone's inbox. Each item keeps the person who gave it, the campaign it came from and what was agreed, which is what makes it safe to reuse in a deck a year later.
- One library for written, video and public-review proof
- Filter by campaign, format or person
- Reuse the same item on more than one surface
Proof
Approved reviews, testimonials & screenshots
Approving reviews in one queue saved my team hours every week.
Rewarding advocates automatically turned customers into a referral engine.
Step four
Thank the advocate, not the opinion.
Rewards fire when you approve a submission, never on whether the story flattered you. That distinction is the whole point: a reward tied to sentiment buys an opinion, and a reward tied to approval thanks someone for their time.
- Rewards trigger on approval, on Growth and above
- Gift cards through your own provider account, or codes you import
- Delivery is logged against the person who earned it
Rewards
Every reward issued on approval.
What this is not
Worth knowing before you get further in, so you can rule us out quickly if this is the part you actually needed.
- Not a community platform. There are no forums, no member directory and no customer-to-customer messaging.
- Not a referral or affiliate engine. Amplaud does not track referred signups or pay commission on closed deals.
- Not a rewards wallet. Amplaud never holds your funds; gift cards are issued from your own provider account or from codes you supply.
Questions, answered
What does customer advocacy software actually do?
It turns individual happy customers into public, reusable proof. In Amplaud that means asking at the right moment, approving what comes back, publishing it where buyers hesitate, and rewarding the person who gave it.
How is this different from a referral programme?
A referral programme pays for introductions and tracks who closed. Amplaud collects and publishes proof, and rewards the act of contributing it. There is no referral tracking or commission in the product.
Do you hold money to pay advocates?
No. Rewards are fulfilled from your own gift-card provider account, from codes you have bought and imported, or via a webhook to your own system. Amplaud never holds a balance on your behalf.
What do I need to run the full loop?
Rewards and the automation around them start on Growth at $99/month. The 14-day trial on Starter and Growth carries 3 workspaces and 10 seats, so you can run the whole loop before paying.
Your happiest customers are ready to sell for you.
Give them the mic. Launch your first campaign free and watch quiet goodwill turn into public proof.