Proof before promises
A specific customer story should carry more weight than another polished claim from a vendor.
Why Amplaud exists
The best case for your product is already in your customers’ words.
Amplaud is building the operating system for customer proof: one place to ask, approve, publish, and thank the people who speak up for your business.
Proof that disappears
Before there is a system
- A thoughtful reply buried in a support thread
- A five-star review no buyer finds
- A champion’s quote that disappears after the call
Amplaud gives each moment somewhere to go next.
The observation
Goodwill is abundant. Usable proof is not.
Customers already say the useful things: what changed, why they chose you, and what life looks like after the switch. Those moments arrive in calls, messages, review sites, and support conversations, then scatter before marketing can use them.
We built Amplaud to make the next step obvious. Ask with a campaign, review submissions in one library, publish the proof that earns its place, and recognise the advocate behind it.
The product is early. The problem is not.
Product principles
What we use to make decisions.
One useful workflow
Collection, approval, publishing, and rewards belong together. Teams should not have to stitch the proof loop across five tools.
The customer stays in control
Advocacy works only when consent is clear, rewards feel like thanks, and the person behind the story is respected.
Own what you collect
Your proof should be portable, publishable on your own surfaces, and useful beyond a single campaign.
Where we are now
View the sample wallWe are earning the proof we ask others to publish.
Amplaud is a new company. Our public wall uses clearly labelled fictional examples until customers choose to share their stories.
Your happiest customers are ready to sell for you.
Give them the mic. Launch your first campaign free and watch quiet goodwill turn into public proof.