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Free tools

Small tools for better proof decisions.

Two useful resources are live. The rest stay labelled as planned until they actually work, so every link on this page leads somewhere real.

Available now

Interactive calculator

Advocacy ROI scenario

Model traffic, conversion rate, deal value, and the proof uplift you believe is realistic. The assumption stays visible and under your control.

Open tool
Available now

Live product preview

Wall of Love preview

Explore a finished proof wall with text, video and review formats before you build your own.

Open tool
Available now

Question pack

50 testimonial questions

Fifty pointed questions grouped by the story you need: outcome, switching, implementation, objection, and video. Copy any one and send it.

Open tool
Available now

Link builder

Review link generator

Build a direct leave-a-review link for Google, Trustpilot, G2, or Capterra so customers land on the form instead of searching for it.

Open tool
In the workshop

Next tools, without dead links.

These ideas are visible so you can tell us which one matters. They are not presented as finished products.

Reward budget planner

A simple model for gratitude that stays separate from the opinion.

Planned

Need the full workflow, not another calculator?

Collect, approve, publish, and reward from the same proof library.

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