A small, honest collection of what we believe about customer advocacy: when to ask, what belongs on a wall, and how to thank the people who speak up without buying their opinion. Written by the Amplaud team, no invented archive.
Filter by where the idea lives in the workflow: collection, publishing, rewards, or the strategy behind them.
Timing decides whether a request feels natural or annoying. The best moment is not a date on a schedule. It is the point where the customer just felt the product work.
Read noteMore quotes do not make a stronger wall. A short set of specific, verifiable stories will out-persuade a long grid of vague praise every time.
Read noteRewards can deepen a relationship or quietly corrupt it. The line is whether you are paying for a person's honesty or for a specific positive verdict.
Read noteA blank box that says leave us a review is why your response rate is low. Give people a small, specific prompt and most of the work disappears.
Read noteEverything in these notes is built into the product. Start a campaign, approve the first reply, and see the workflow for yourself.