Campaigns and platforms
Understand how a campaign groups platforms, and choose review, social, video, or text destinations for the proof you need.
6 min read
A campaign is a single, shareable request for proof. Inside it you add platforms, which are the destinations you want customers to contribute to. Grouping platforms under one campaign means you can share a single link and still collect several kinds of proof.
All Campaigns
Collect reviews for Northwind.
Platform kinds
- Review: public review sites such as G2, Trustpilot, Google, or Capterra.
- Social: social posts on networks such as LinkedIn or X.
- Video: a recorded video testimonial.
- Text: a written testimonial you collect directly.
Mix kinds in one campaign
A campaign can hold several platform kinds at once. Ask for a G2 review and a short written note in the same link, and let each customer pick what they are comfortable giving.
Building a campaign
- 1
Name the ask
Describe what you want in plain terms. A clear name helps you recognize the campaign later and sets expectations for the customer.
- 2
Add platforms
Add one platform for each destination. For review platforms, point people to the right listing so their review lands where it counts.
- 3
Share and monitor
Send the campaign link, then watch submissions arrive in the approval queue. You can keep a campaign open as long as you are still collecting.
How many campaigns to run
Keep campaigns tied to a purpose rather than a person. One campaign for post-onboarding stories and another for a specific review site is easier to reason about than a single catch-all link.
Was this helpful?