Collecting at purchase because that is when enthusiasm peaks.
Enthusiasm at checkout is about your marketing, not your course. It reads that way to the next buyer too.
All use cases
Course creators
The testimonial you want is written by someone who finished.
Course sales pages are full of praise for the purchase and short on evidence of the outcome. That is a timing problem. A request sent at checkout reaches someone who is excited and uninformed; the same request sent at completion reaches someone who can say what they can now do. Completion is also the moment worth measuring, because a student who finishes is the one whose story a buyer will recognise.
The workflow
Ask at completion, not at checkout.
A student who just paid has nothing to say yet. Trigger the request when they finish a module or the course, approve what is usable, and publish it on the sales page.
Best request moment
At module or course completion
- 1Create a campaign per cohort or per course
- 2Send the link at a completion milestone
- 3Approve the stories that name a specific result
- 4Publish to the sales page and the checkout
How the setup looks
Course creators- Campaign
- Cohort 4 completion
- Destination
- Text · video
- Published to
- Sales page wall
Ready for review in the proof library
Unlimited campaigns on every paid plan, so a campaign per cohort costs nothing extra. Rewards start on Growth.
What to ask
Four questions that return something usable.
Broad questions get broad answers. These are written to surface a specific before and after.
- 01What were you trying to learn, and what had you already tried?
- 02Which lesson or module changed how you were thinking about it?
- 03What have you actually done with this since finishing?
- 04Who is this course genuinely for, and who is it not for?
In the product
What this looks like once it is running
Rewards sit in a catalogue and fire on approval, so thanking a student who finished is a setting rather than a task.
Common mistakes
Three things that quietly kill response quality.
Only asking the students who finished fastest.
The buyer worried about finding the time is reassured by someone who took three months, not by someone who finished in a weekend.
Running one campaign forever across every cohort.
Campaigns are unlimited on paid plans. One per cohort keeps the proof dated and lets you see whether a course revision actually landed.
Questions, answered
When should I ask a student for a testimonial?
At a completion milestone: the end of a module, the end of the course, or the first time they apply it. The specific event is what gives the testimonial something concrete to describe.
Can I run a separate campaign for each cohort?
Yes, and there is no cap on campaigns on any paid plan. Keeping cohorts separate means you can tell which version of the course produced which proof.
Can I reward students for submitting?
On Growth and above. A reward fires when you approve a submission, never on whether the review was positive, so you are thanking the effort rather than buying the opinion.
Your happiest customers are ready to sell for you.
Give them the mic. Launch your first campaign free and watch quiet goodwill turn into public proof.