Asking only when the pipeline is empty.
Send the request with the final delivery, every time. The library builds itself and the ask never sounds like a favour.
Freelancers
Freelancers usually ask for testimonials when work dries up, which is the worst possible time. The client has moved on, the detail has gone, and the request now carries a whiff of need. Asking at handover costs nothing, lands while the client is still pleased, and builds a library you can draw on months later when you actually need it.
Ask at handover while the client is still delighted, keep every approved story in one library, and reuse it in proposals instead of hunting through old email.
Best request moment
At handover, before the invoice is forgotten
How the setup looks
FreelancersStarter is built for this: 1 workspace, 3 seats, unlimited campaigns, and the Wall of Love with 9 templates at $29 a month.
Broad questions get broad answers. These are written to surface a specific before and after.
One campaign, reused at every handover, is what builds the library you draw on for the next proposal.

Send the request with the final delivery, every time. The library builds itself and the ask never sounds like a favour.
A screenshot cannot be filtered, reused or attributed later. A submission keeps the words, the person and what they agreed to in one place.
A recommendation on a marketplace disappears when you leave it. Approved proof in your own library goes on your own site.
Starter is one workspace, 3 seats and unlimited campaigns at $29 a month, and the 14-day trial carries the higher limits so you can run the full loop before deciding.
Yes. A campaign can route the client to one of 15 review sources you configure, on any paid plan, rather than collecting the response inside Amplaud.
Not on a domain of your own. You can embed the wall into your site with a script or an iframe, or link to the hosted page. Custom domains are not available on any plan.
Give them the mic. Launch your first campaign free and watch quiet goodwill turn into public proof.