Asking at the last session because it feels like the end.
The last session is your milestone, not theirs. Ask when the outcome shows up in their life, which is often weeks later and worth waiting for.
All use cases
Coaches
Nobody can see your work. They can only read what it did.
A prospect cannot evaluate coaching the way they evaluate software. There is no trial and no feature list, so the decision rests almost entirely on what previous clients say. That makes the ask more delicate than in most categories: the story you want is often the one the client is least comfortable telling publicly, and the moment it is most vivid is the moment they are still in it.
The workflow
Proof is the whole sale when the work is invisible.
Ask at the outcome the client hired you for, not at the end of the calendar. Approve what they are comfortable making public, then publish it where prospects decide.
Best request moment
When the client reaches the outcome they came for
- 1Create a campaign for the programme or engagement
- 2Send the link at the result, not at the final session
- 3Approve only what the client agreed to make public
- 4Publish to a wall prospects can read before booking
How the setup looks
Coaches- Campaign
- Programme outcomes
- Destination
- Text · video
- Published to
- Booking page wall
Ready for review in the proof library
Starter covers one practice: 1 workspace, 3 seats, unlimited campaigns. Growth adds rewards and removes Amplaud branding.
What to ask
Four questions that return something usable.
Broad questions get broad answers. These are written to surface a specific before and after.
- 01What was going on when you decided to work with someone?
- 02What did you think the problem was, and was that actually it?
- 03What is different now that you would not have predicted?
- 04What would you say to someone sitting where you were?
In the product
What this looks like once it is running
You read every submission before it is public, with the person and the programme still attached to it.
Common mistakes
Three things that quietly kill response quality.
Publishing a story the client only agreed to verbally.
Approval is a record. Keep the submission attached to the person who wrote it so what they consented to is never a matter of memory.
Publishing only the transformations.
A wall of dramatic turnarounds reads as selection. A steady, specific account from someone with an ordinary problem converts the reader who has an ordinary problem.
Questions, answered
What if a client wants to stay anonymous?
Publish only the attribution they approved. A first name and a role is often enough for the next reader, and it is better than a full name the client regrets.
Can I collect video testimonials from clients?
Yes. The same campaign link takes a video or a written answer, recorded in the browser with no app and no account for the client. Anyone who does not want to be on camera can still write.
Is one workspace enough for a solo practice?
Yes. Starter runs one workspace with 3 seats and unlimited campaigns at $29 a month. Growth is for when you want rewards or your own branding on the wall.
Your happiest customers are ready to sell for you.
Give them the mic. Launch your first campaign free and watch quiet goodwill turn into public proof.